By Mike Cardus | Organizational Development Consultant, Executive Exchange Facilitator
It’s All About The Numbers
The cost of acquiring one new customer is, on average, 65% of the initial spend. Consider the promotional items, salaries in marketing and sales, expenses, and divide it by number of closed new customers. WOW!
With the ever-changing employment laws and landscapes, there are constantly new changes and requirements that affect the business’ bottom line. On Thursday June 28, representatives from Alcott HR and Goldberg Segalla discussed many laws and requirements that businesses need to be aware of and comply with in order to protect themselves from liability and unwanted litigation.
Back in late May, Advance Media New York had the pleasure of speaking to a group at the Buffalo Niagara Partnership with some specific insights regarding marketing for manufacturers. Speakers were Mike Belin, Steve Hodgens and George Kuhn.
Written By: Joe Leary – VP Membership, BNSME & Coach, Teacher, Speaker at The John Maxwell Group
Written By: Eric Irwin, Managing Principal at Predictive Success