Skip to content

Back to Our Blog

4/30/21 Webisode: Preparing Your Business for COVID-19 Vaccines #3: Communicating with Employees & Customers

Blog Categories

Josh Veronica

April 29, 2021

Preparing Your Business for COVID-19 Vaccines | Special 3-Part Webisode Series
#3 – Communicating with Employees & Customers

COVID-19 continues to create significant health and economic challenges, but hope is on the horizon as vaccinations are being administered.  As we enter this next phase in the COVID-19 recovery and eradication, employers will have a key role to play in the WNY vaccination efforts because employers are often perceived as more trustworthy than the government.

From employee communications and segmentation to the administration of the vaccines, getting shots into arms is multi-faceted and brings numerous challenges.  That is why we have created this webisode series to help employers navigate this new, but critically important territory. We’ve also provided a comprehensive set of resources on our website.

Attendees of each event will receive:

  • Answers to key questions that businesses should consider, followed by action steps.
  • Supporting resources, including templates for employee, customer, and other stakeholder communications.
  • Business case studies and examples from Buffalo Niagara business leaders to provide ideas and inspiration.

This is a must-attend for any employer who cares about their workforce, their neighbors, and the economic recovery of the region. Let’s strategically work together to come out strong.

Watch this event recording from 4/30/21 to learn best practices and takeaway tools on how to best communicate vaccine efforts to your employees and customers.

Key topics covered in the recording:

  • Why education is as important as the actual vaccine
  • Designating a communications lead and/or team
  • Developing a communications plan
  • Customizing the plan for special populations
  • Dealing with vaccine hesitancy with empathy and honesty
  • Celebrating vaccine victories
  • Communicating the importance of the vaccine to the broader community: The role of employers in vaccine distribution
Watch the Recording Here:

Missed the first 2 Webisodes in this series?

  • Watch Webisode 1: Considerations for HR, Operations & Sr. Leaders here.
  • Watch Webisode 2: How to – Creating a Vaccine Policy & Plan here.

Register for other upcoming events on our Events Page. (Past Event - Registration closed.)

*****

The Buffalo Niagara Partnership is committed to providing employers with the latest information and resources to help you deal with COVID-19 and its impact on our community, state, and nation. Visit our Events Page and Resource Page, as they are updated regularly to provide you with the most current information.

Do you have specific questions related to running your business or your business unit? Visit the BNP Business Link, a question and answer forum for, and by, the Buffalo Niagara business community. Submit your questions and get expert answers on just about any topic from legal, IT, HR, NYS regulations, sales, marketing, communications, and more. It is quick, confidential, powerful, and convenient. The BNP Business Link can help you today.

Related Posts

Creating Career Pathways – Free Webisode

By communications@thepartnership.org | June 29, 2022

The Buffalo Niagara Partnership knows that hiring is the most common pain point amongst all employers right now, and will be for the foreseeable future. We created the Employ Buffalo Niagara Career Pathways Program to help regional companies attract and retain talent in this challenging job market.

Overcoming Supply Chain Issues

By communications@thepartnership.org | June 29, 2022

Worldwide, companies throughout every business sector are dealing with significant supply chain challenges. The Buffalo Niagara region is certainly no exception. Increased costs, labor shortages, logistical breakdowns, and a host of other issues are impacting all aspects of the economy from manufacturer to customer.

Advocacy Alert

6.29.22 Advocacy Alert: Primary Wrap Up

By jveronica@thepartnership.org | June 28, 2022

Last night, New York voters selected party nominees for Governor, Lt. Governor, and Erie County Clerk.
Primaries for U.S. House and State Senate seats will be held on August 23. No Assembly candidates in Erie or Niagara counties faced primaries.  

Advocacy Alert

6.27.22 Advocacy Alert: Coming Soon: Your Next Cost Increase

By gloomis@thepartnership.org | June 27, 2022

In the next few months, prepare to receive a much higher bill for unemployment insurance (UI). The BNP spent over a year warning state leaders that this was coming. The state failed to act, and now, the chickens are coming home to roost.