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Home > ABOUT US > Membership > Benefits > Bright Choices Insurance Program

We are pleased to offer employee benefits to members through Liazon’s Bright Choices® Exchange, a revolution in the purchase and delivery of employee benefits.  Bright Choices® allows employers to control the ever-rising costs of benefits, particularly health insurance, while offering greater choice and coverage to employees.  In a few short years this innovative solution has saved millions of dollars for chamber of commerce members across New York.  

The Bright Choices Exchange features Fortune 500 type benefits for companies of all sizes, and includes:

  • Eight Health Care Plans
  • Health Savings and Flexible Spending Accounts
  • Three Dental Plans
  • Three Vision Plans
  • Disability
  • Life
  • Accident Insurance
  • Critical Illness Insurance
  • Pet Insurance 
  • Wellness
  • Telemedicine

We select the most varied and cost-effective plans among hundreds that are offered to ensure the diverse needs of every family can be met.

For more information, please review the Bright Choices Brochure.

The Bright Choices online questionnaire guides each employee in personalizing their own benefits portfolio to get the best coverage at the lowest possible price.  And when employees are involved in making informed health insurance choices, they become more active participants in their health care, leading to more preventive care and healthier lifestyles.

Bright Choices makes it easy.  You get year-round service online and on the phone by licensed benefits professionals based right here in the US.

The Bright Choices Exchange is simply a “better way to buy benefits”. 

  • Employees are more satisfied because they get the specific coverage they need 
  • Employers finally get control over ever-rising insurance premiums, and simplify their benefits administration.  

Learn more by calling 1-888-280-3958.