Introducing Cynthia Vance, finalist for the 2021 ATHENA Leadership Award

The BNP is pleased to introduce you to the finalists who have been selected for the 2021 ATHENA® honors including the ATHENA Leadership Award® and the ATHENA Young Professional Leadership Award®.  NEW THIS YEAR, we will also present the ATHENA Organizational Award® to recognize one  for-profitorganization and one non-profitorganization that inspire women in WNY to achieve their full potential. 

We will bring you profiles of each finalist in the weeks ahead, leading up to the awards event. Come back often to read the profiles and you’ll learn what it means to be an Athena. And if you’d like to attend the ATHENA Awards® Luncheon, the region’s most prestigious event dedicated to the professional accomplishments of those who work to advance women, you can get tickets here.

Meet This Week’s ATHENA Leadership Award® Finalist

Cynthia Vance
Managing PartnerJensen Marks Langer & Vance, LLC
CEOSterling Investment Counsel, LLC 

Cynthia Vance is a Managing Partner at Jensen Marks Langer and Vance, an independent wealth management firm, and CEO of Sterling Investment Counsel, a registered investment advisory firm. Cynthia has worked in the financial services industry for more than 35 years and earned her law degree from the University at Buffalo School of Law.  

Cynthia’s long list of volunteer and community activities include serving as President of the Board of Trustees for the Center for Elder Law & Justice; as a member of the Board of Trustees for Canisius College and Chair of the Endowment Committee; as a member of the Board of Trustees for Nichols Schooand Chair of their Endowment Committee; as Vice Chair of the Board of Trustees of Buffalo Toronto Public Media (WNED|WBFOand a board member of The Buffalo Club. 

First Job

Cynthia’s first job was in sales for Brush-Wellman, Inc, the world’s largest beryllium processor. 

Career Highlights

Cynthia lists the formation of the registered investment advisory firm, Sterling Investment Counsel, LLC, as a significant career highlight. 

Best Piece of Advice Given Regarding Her Career

Volunteering is important.  It enhances one’s life satisfaction, one’s sense of purpose and it positively impacts the community and the lives of others. 

Advice to Give to a Woman Just Starting in the Workplace

Work hard, be confident and don’t be afraid to take risks. 

About being an ATHENA Award® Finalist

“It’s actually a very humbling experience.  Each year the Athena Award Finalists are always such highly motivated, passionate, and successful women.  I feel grateful and honored to have been selected this year.” 

On Buffalo Niagara

It’s all about the people in Buffalo Niagara.  They are amazing!  We are called the “City of Good Neighbors” for a reason, and the best part is, when you walk into a room full of people, you will undoubtedly know someone (and if you don’t, you will leave having made new friends). 

Favorite Spot in Buffalo

Hoyt Lake

Lightning Round: Added Insights
  • Guilty Pleasure: Travel – I recently returned from biking in India and last year I biked in Africa and hiked in Patagonia
  • My Superpower: Teleportation – I love to travel and I hate to pack.  That way, I could just go back home to change each day
  • Best Describes Me: Kind
  • Most Likely To: Be on a bicycle in a foreign country
  • Best At: Building a consensus
  • If You Were a Celebrity, You’d Be: The President of the United States
  • Book Recommendation: The Poisonwood Bible by Barbara Kingsolver
  • TV Show/Movie Recommendation: The Crown


 Attend the ATHENA Awards® Luncheon

The ATHENA Awards® Luncheon is the region’s most prestigious event recognizing the professional accomplishments of exceptional individuals who are dedicated to the advancement of women. Be there when the winners are announced.

Wednesday, April 28, 2021
11:30 a.m. to 1:00 p.m.
Register to Attend Here


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