2018 ATHENA Young Professional Leadership Award Finalist: Mary Owusu

The Buffalo Niagara Partnership is pleased to introduce you to the finalists who have been selected for the 2018 ATHENA® Awards. The awards recognize contributions made by individuals to advance the status of women in the Buffalo Niagara region.

We will bring you profiles of each finalist in the weeks ahead, leading up to the awards ceremony luncheon on Tuesday, June 5, 2018 at the Buffalo Niagara Convention Center.

So come back often and learn what it means to be an Athena. And be sure to save the date – June 5 – to attend the awards luncheon.

Meet This Week’s Athena Finalist:

Mary Owusu
Vice President, Analytics and SEO
Mower (formerly Eric Mower + Associates)

Mary Owusu is partner and vice president of analytics and SEO in the Buffalo office of Eric Mower and Associates, one of America’s largest, privately held, full-service advertising and marketing agencies. She is also a professor of marketing at the Wehle School of Business at Canisius College where she teaches “SEO, SEM & Analytics” and “Principles of Marketing” at the MBA and undergraduate levels.

Born in Kumasi, Ghana, Mary has served as marketing lead for nine years for Future in Our Hands-USA (FIOH-USA), a non-profit organization that funds sustainable projects for families in Kenya and Tanzania. She is also a Member and Mentor for the Digital Analytics Association an international association for the digital analytics and data science fields. Through the program, she actively coaches and mentors female analysts across the world. In addition, she is currently serving her third year as board member of her alma mater, Mount Saint Mary Academy, working to elevate the potential of students attending this all-girls high school.

First Job Out of School

Working as a search engine marketing manager with a national IT services company was Mary’s first job.

Career Highlights

In an environment where STEM fields seem out of reach for many minorities and where access to executive leadership is elusive to many women, Mary has fully embraced the challenge of actively elevating others through her work as an analyst.

In her role as a faculty member at Canisius College, she has produced (and still mentors) some of the region’s youngest professionals – many of them women; several of them ethnic minorities – who are now working in marketing and analytics fields across the private, public and nonprofit sectors. In addition, Mary offers pro bono analytics work to local and non-local nonprofit organizations through her teaching. Driven by her commitment to service learning, Mary immerses her students in hands-on digital marketing and analytics projects for humanitarian groups and nonprofit organizations that would otherwise be unable to afford such services.

Best Piece of Advice Given Regarding Her Career

“I’ll never feel like doing the things that are hard, painful, new, uncertain or scary – so I need to stop waiting until I feel like it. Our lives come down to our decisions, and if we change our decisions, we will change everything.” Attributed to Mel Robbins.

About Being an Athena Finalist

“I am deeply honored to be a part of this influential group of women. This prestigious award is associated with some of the greats in our community and throughout the world, and I feel quite humbled to be in their company. It is especially nice to have one’s work appreciated. I am even more motivated to continue giving back and supporting the women in this community.”

On Buffalo Niagara

“I grew up in Cape Coast, Ghana. My family immigrated to Buffalo when I was 11.  I love how connected and intimate this town is. It’s a community in which you really can make a difference if you actively pursue your dreams.”

Added Insights

Guilty Pleasure: Popcorn

Superpower: Ability to pull an all-nighter and still function perfectly the next day

Personal Description: Ambiverted – a balance of extrovert and introvert characteristics

Most Likely To: Borrow a million books from the library and only get around to reading one of them

Best At: Speaking up for those who can’t