Content Marketing Producer

The Buffalo Niagara Partnership is the region’s private sector economic development organization and regional chamber of commerce. We represent nearly a quarter of a million employees in the Buffalo Niagara region. Our work has three main focuses: advocacy, business development, and convening. By mobilizing members and strategic partners around common goals, we grow private investment and jobs in Buffalo Niagara.

The Buffalo Niagara Partnership has an opening for a Content Marketing Producer in the organization’s Marketing Department.

Responsibilities
  • Assist in the development of the content marketing calendar
  • Develop, create, and edit content as directed including, but not limited to, written and multimedia social media content, photographs, and videos
  • Attend events to take photos and provide live social media coverage on appropriate channels
  • Manage social media by producing engaging daily content for all platforms
  • Manage the Partnership’s website by creating and/or updating pages and formatting and publishing blog posts
  • Work with internal stakeholders to produce monthly and quarterly email newsletters and event marketing emails using Microsoft ClickDimensions
  • Maintain and regularly report on analytics for the website, the blog, social media channels, and email marketing efforts
  • Maintain marketing lists and associated data using Microsoft Dynamics CRM
  • Work with Senior Manager and internal stakeholders to develop web forms, nurture marketing campaigns, lead development campaigns, and appropriate CRM workflows

 

Qualifications
  • Proven writing ability
  • Reporter-like approach
  • High attention to detail and commitment to consistency, especially when it comes to elements of the Partnership’s brand
  • Strong organizational skills
  • Strategic thinking and problem-solving ability
  • Ability to work collaboratively and independently in a fast-paced environment
  • Ability to prioritize tasks and meet deadlines
  • Ability to work with internal and external stakeholders to effectively manage projects
  • Proficient with programs such as Microsoft Word, Excel, Access, PowerPoint, and the Adobe Creative Suite, including Photoshop
  • Proficient with web content management platforms such as WordPress
  • Well versed in social media channels and scheduling tools, such as Facebook, Twitter, LinkedIn, Instagram, Clearview Social, and Hootsuite
  • Knowledge of photography and photo editing
  • Knowledge of or desire to learn video creation and editing
  • Knowledge of web, blog, and social media best practices and standards
  • Working knowledge of SEO and SEM
  • Knowledge of royalty-free image and video B-roll sources and proper crediting standards
  • Ability to pull and analyze data and make recommendations

 

Experience
  • Required: Bachelor’s degree and 3 to 5 years of experience in related field
  • Journalism, communications, marketing, or public relations experience a plus
  • An eye for graphic work and photography a plus
  • Knowledge of or experience with Microsoft Dynamics CRM and Microsoft ClickDimensions (or similar tools) preferred, but not required

 

Interested candidates should submit a resume, cover letter, and salary history via email to:
Kristen Johnson, Senior Manager of Marketing & Engagement
kjohnson@thepartnership.org

No phone calls please.