Understanding Your Market in a Cross-Border Business

CanAm Council Meeting Looks at Operationalizing a Cross-Border Business and the Importance of Understanding your Market. By: Blair Severn, CanAm Council Executive in Residence and Chairman of Enabling Ideas It is elementary. If you want to make the grade in a cross-border business, you have to do the homework. That

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Expert Forum - Enabling Ideas

Build Cross-Border Growth Faster Off An Entrance Asset

Written By: Blair Severn, Chairman of Enabling Ideas You’ve decided it’s time to make the leap from selling just in your home country to now offering your products or services across the border. You’ve identified your Target Market and set your Participation Strategy. Now it’s time to engage your growth

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Member Spotlight: Gunther Mele Packaging

The Buffalo Niagara Partnership represents nearly 2,000 members and a quarter of a million employees in the Buffalo Niagara region. To celebrate our members and their accomplishments, we have started a Member Spotlight blog series. This month, we are proud to recognize and celebrate a company that is actively involved

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