WATCH How Good Insights Create Great Creative
About this Webinar:
When done well, research reveals actionable insights about your target customers that your business can leverage to create meaningful connections with your ideal audiences.
Join us and hear from Mower experts Katie Bender, Research Director and Jeff Peters, Director, Strategic Planning for a discussion on how qualitative and quantitative research informs target-centric creative and how target insight is core to driving brand affinity and fully integrated communications.
Get a behind the scenes exploration of how primary research was used to inform positioning and brand strategy which yielded an impactful creative execution for Westchester County Tourism and Film.