marketing

Staff Spotlight - Krystal Testa

Staff Spotlight: Krystal Testa

A huge congratulations is in order to our latest staff spotlight, Krystal Testa who was just recently promoted to Senior Manager of Events! Krystal is responsible for the creation, planning, logistics and execution of the Partnership’s 60+ events each year. In addition, she is responsible for writing sponsorships for events, programming and councils. Learn more about Krystal here, or better yet – join the 2,000+ people who follow her on twitter @LovinOnBuffalo.

Winter Internship Provides Tremendous Experience

As my marketing and events internship at the Buffalo Niagara Partnership is reaching its end, I can’t help but to reflect on this valuable experience.  This was my first job in an actual professional environment so I was extremely unsure about what it would be like day-to-day and how to act amongst professionals.  That being said, it didn’t take long to get comfortable in the office thanks to the kindness and sincerity of everyone whom I interacted with. I immediately felt welcomed and like part of the team.

Gaining Valuable Experience as a Partnership Intern

My experience at the Buffalo Niagara Partnership as a marketing and events intern was valuable. The working culture was conducive to learning and everyone was very friendly. I had a chance not only to work for marketing and events, but to also check out other departments.  My supervisor, Krystal Testa, did not limit me to only one area, instead, she encouraged me to learn as much as possible while I was with the Buffalo Niagara Partnership. I was able to showcase my marketing skills while also developing new ones during my time working with the marketing team. I worked on many projects and received training on their customer relationship management (CRM) system and WordPress.

Data Insights Transform Direct Mail

Just as data has revolutionized digital marketing- with things like personalized website content, programmatic ads, marketing automation, and retargeting – data is also breathing fresh life into a traditional marketing channel: direct mail.

Gone are the days when direct mail meant a simple mail merge and putting a stamp on the envelope. The days of stereotypical mass “junk” mail may be numbered as well.