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Home > NEWS > Press Room > PRESS RELEASES > “The Oz Principle” and “Neuromarketing” Speakers to be featured at Entrepalooza '11

FOR IMMEDIATE RELEASE:
May 19, 2011

“The Oz Principle” and “Neuromarketing” Speakers to be featured at Entrepalooza '11

Buffalo, NY - The University at Buffalo School of Management, Center for Entrepreneurial Leadership Alumni Association (CELAA) together with the Buffalo Niagara Partnership and Buffalo Niagara Sales & Marketing Executives (BNSME) will present Entrepalooza '11 at the Seneca Niagara Casino & Hotel in Niagara Falls, NY on Thursday, May 26, 2011 from 10:00 AM – 6:00 PM. More than 300 business leaders and entrepreneurs from the Western New York region are expected to attend the full day program.

This year’s program will feature two prominent keynote speakers. The morning session will feature Christophe Morin, co-author of Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, who will discuss the Salesbrain and how to craft messages that will results in positive outcomes. Craig Hickman, co-author of The Oz Principle, will speak at the afternoon session. Hickman, who has more than 30 years of management and consulting experience, is a compelling and thought provoking speaker with expertise in implementing results-producing principles and technologies driving greater accountability.

"We are extremely excited that this year’s program will feature two compelling presenters who bring a wealth of experience in the areas of sales strategy and results driven accountability to the table," said Jerry Reynell, chair of Entrepalooza 2011. “This program is the can’t miss event of the year for anyone involved in driving innovative marketing strategies and creating a high performance culture.”

Registration for Entrepalooza '11, which is open to the area's business owners and management as well as CEL Program participants and alumni, begins at 10:00 AM. Seating is limited and reservations are required. For additional information, visit www.cel-aa.org or call 885-5715.

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